jon steinberg

Jon Steinberg is President & COO of BuzzFeed. He has two small children and a cat and lives on the Upper East Side.
Please make them stop

Please make them stop

New remix only on spotify

(Source: Spotify)

Here are the tracks avail from new Great Gatsby

(Source: Spotify)

Everything at BuzzFeed that can be a meme will be made into a meme 

Everything at BuzzFeed that can be a meme will be made into a meme 

(Source: joshfjelstad)

CES Discussion on Native Advertising: A Discussion with Foursquare, BuzzFeed, Tumblr and Appsavvy and DraftFCB

You are invited to join Advertising Age and IPG at the 2013 International CES

RSVP TODAY: ADAGE.COM/CES2013

Discussion on Native Advertising: 

A Discussion with Foursquare, BuzzFeed, Tumblr and Appsavvy and DraftFCB 

Followed by Cocktails

The Ad Age and IPG Lounge

Villa 211 at the Encore Fairway Villas at the Wynn

Tuesday, January 8th, 2013 at 4pm

Join us as leaders in the Native Advertising space tackle why the emerging medium isn’t a fad and how it is becoming mainstream in 2013. How brands and agencies are approaching the concept and how mobile advertising will be a catalyst for Native Advertising. And key trends that marketers need to understand based on how innovative new platforms are building massive audience and how to best communicate with them.

Participants:

Steven Rosenblatt, CRO, Foursquare

Lee Brown, Head of Global Sales, Tumblr

Chris Cunningham, CEO, Appssavvy

Jonathan Perelman , VP Agency Strategy & Industry Development, Buzzfeed

Chris Miller, Chief Digital Officer, DraftFCB

Moderator: 

Dan Salmon, Equity Research Analyst, Advertising & Marketing Services,BMO Capital Markets

RSVP TODAY: ADAGE.COM/CES2013

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Good to see you coming down the track old friend. 28 years together. I missed you.

Good to see you coming down the track old friend. 28 years together. I missed you.

Hello kitty and Spider-Man pumpkins

Hello kitty and Spider-Man pumpkins

With history as our guide, it shouldn’t be a surprise when new entrants like The Huffington Post and BuzzFeed, which began life as news aggregators, begin their march up the value network. They may have started by collecting cute pictures of cats but they are now expanding into politics, transforming from aggregators into generators of original content, and even, in the case of The Huffington Post, winning a Pulitzer Prize for its reporting. They are classic disruptors.

Because new-market disruptors like The Huffington Post and BuzzFeed initially attract those who aren’t traditional consumers of a daily newspaper or evening newscast, incumbent organizations feel little pain or threat. The incumbents stay the course on content, competing along the traditional definition of “quality.” Once established at the market’s low end, the disruptors—by producing low-cost, personalized and, increasingly, original content—move into the space previously held by the incumbents.

Clayton Christensen, Mastering the art of disruptive innovation in journalism

It’s beyond an honor to have Christensen, the father of disruption theory reference us in this piece. Innovator’s Dilemma has been a textbook for me for years.

His co-author, also references our ad model:

"The advertising disruption is a profound one….Buzzfeed is a terrific example of this…if a company can provide innovative ad/sponsor solutions and already attracts a large audience, then revenues will follow. To do this requires satisfying the right jobs-to-be-done and tackling the cultural change that we addressed in the third section of the paper."

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