jon steinberg

Here are the tracks avail from new Great Gatsby

(Source: Spotify)

nycgov:

Today, Mayor Bloomberg announced the new “We Are Made in New York” Initiative at BuzzFeed. Since BuzzFeed is famous for lists, such as the “33 Animals that are Extremely Disappointed in You”, we came up with our own list. Here are the 5 animals who are not disappointed in Mayor Bloomberg.

With history as our guide, it shouldn’t be a surprise when new entrants like The Huffington Post and BuzzFeed, which began life as news aggregators, begin their march up the value network. They may have started by collecting cute pictures of cats but they are now expanding into politics, transforming from aggregators into generators of original content, and even, in the case of The Huffington Post, winning a Pulitzer Prize for its reporting. They are classic disruptors.

Because new-market disruptors like The Huffington Post and BuzzFeed initially attract those who aren’t traditional consumers of a daily newspaper or evening newscast, incumbent organizations feel little pain or threat. The incumbents stay the course on content, competing along the traditional definition of “quality.” Once established at the market’s low end, the disruptors—by producing low-cost, personalized and, increasingly, original content—move into the space previously held by the incumbents.

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Clayton Christensen, Mastering the art of disruptive innovation in journalism

It’s beyond an honor to have Christensen, the father of disruption theory reference us in this piece. Innovator’s Dilemma has been a textbook for me for years.

His co-author, also references our ad model:

“The advertising disruption is a profound one….Buzzfeed is a terrific example of this…if a company can provide innovative ad/sponsor solutions and already attracts a large audience, then revenues will follow. To do this requires satisfying the right jobs-to-be-done and tackling the cultural change that we addressed in the third section of the paper.”

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