A Discussion with Foursquare, BuzzFeed, Tumblr and Appsavvy and DraftFCB
Followed by Cocktails
The Ad Age and IPG Lounge
Villa 211 at the Encore Fairway Villas at the Wynn
Tuesday, January 8th, 2013 at 4pm
Join us as leaders in the Native Advertising space tackle why the emerging medium isn’t a fad and how it is becoming mainstream in 2013. How brands and agencies are approaching the concept and how mobile advertising will be a catalyst for Native Advertising. And key trends that marketers need to understand based on how innovative new platforms are building massive audience and how to best communicate with them.
Steven Rosenblatt, CRO, Foursquare
Lee Brown, Head of Global Sales, Tumblr
Chris Cunningham, CEO, Appssavvy
Jonathan Perelman , VP Agency Strategy & Industry Development, Buzzfeed
Chris Miller, Chief Digital Officer, DraftFCB
Dan Salmon, Equity Research Analyst, Advertising & Marketing Services,BMO Capital Markets
With history as our guide, it shouldn’t be a surprise when new entrants like The Huffington Post and BuzzFeed, which began life as news aggregators, begin their march up the value network. They may have started by collecting cute pictures of cats but they are now expanding into politics, transforming from aggregators into generators of original content, and even, in the case of The Huffington Post, winning a Pulitzer Prize for its reporting. They are classic disruptors.
Because new-market disruptors like The Huffington Post and BuzzFeed initially attract those who aren’t traditional consumers of a daily newspaper or evening newscast, incumbent organizations feel little pain or threat. The incumbents stay the course on content, competing along the traditional definition of “quality.” Once established at the market’s low end, the disruptors—by producing low-cost, personalized and, increasingly, original content—move into the space previously held by the incumbents.
"The advertising disruption is a profound one….Buzzfeed is a terrific example of this…if a company can provide innovative ad/sponsor solutions and already attracts a large audience, then revenues will follow. To do this requires satisfying the right jobs-to-be-done and tackling the cultural change that we addressed in the third section of the paper."
Just got Jill's launch email as a real estate agent
From: “Jill C. Steinberg”
Date: October 18, 2011 11:27:57 AM EDT
Subject: Rejoining the Workforce as a Real Estate Agent!
Hi! I wanted to email you to update you on some exciting news. I am now a licensed real estate agent working at Warburg Realty Partnership. I’m working with my father-in-law, Richard Steinberg, who is the best in the business. He’s one of New York’s most successful and prominent brokers. As a teacher I was always very detail-oriented and dedicated. Together with Richard’s experience in buying and selling I know I will be able to help clients on a personal level to reach their real estate goals. Having moved numerous times and raising Edie and Cooper, I think I can bring a special set of insights on apartments and neighborhoods. I hope you’ll reach out with any questions or needs.
all the best,
Warburg Realty Partnership, Ltd.
969 Madison Avenue
New York, NY 10021