jon steinberg

Jon Steinberg is President & COO of BuzzFeed. He has two small children and a cat and lives on the Upper East Side.

A Gateway Checkin: I love Foursquare but Facebook Places had a shot

Being able to “tag” friends when you check in will be a huge growth
driver for Facebook Places. I’m an unabashed fan of Foursquare and
think the service will continue to thrive. With that said, if I’m out for dinner with my parents and check them
in with me, they’ll see it in their feed, probably comment on it, and
the next time they run Facebook on their mobiles, potentially check
themselves in. I’m doubtful this will become habitual for most
people, but with this gateway checkin, and 500 million users, sporadic
may be enough.

It’s a very good use of network effects. Not only is Facebook pushing
Places to everyone, like Google did with Buzz via Gmail, but it’s also
leveraging the network on each given interaction. I’m friends with
almost everyone I eat dinner with on Facebook. I’m a rabid user of
social media, and now in every given checkin, the network effects of
the Facebook platform kick in for me. I’m sure the privacy issues are huge, but so are risks in anything
that has a huge quick conversion potential. And these Facebook guys
are willing to play dangerous with this stuff.

I poo pooed this launch, and I still think it’s pretty lame how much
they’ve borrowed from Foursquare, even down to the use of the phrase
"check in." (And as a side note, I give the Foursquare exec who was on
stage at the launch event a lot of credit for using his 5 minutes to
coyly explain how much Foursquare had “pioneered” all this.) But the tagging of your friends at checkin gives this much more quick
growth potential than Yelp or other copycat checkin attempts.

(written on iPhone. Excuse everything) BLOG POST:

Posted via email from jonsteinbergBeing able to “tag” friends when you check in will be a huge growth driver for Facebook Places. I’m an unabashed fan of Foursquare and think the service will continue to thrive. With that said, if I’m out for dinner with my parents and check them in with me, they’ll see it in their feed, probably c … | Comment »

  1. jonsteinberg posted this